Why is culture important?
Every organization has a culture. It's just a matter of if it's intentional or not.
Unintentional cultures are expensive and often untenable.
If it's not intentional, the organization has unintentionally created a culture that likely isn't supporting its growth – or, worse, might be harming its future. It shows up in many ways, such as quiet quitting, turnover, low productivity... you name it. Left unchecked long enough, it can tank the business.
Intentional cultures directly support growth and success.
Everyone wants it. A culture that attracts the best and brightest. A workplace so healthy, employees can't imagine leaving. High productivity, low turnover. Happy employees, and a bright future for the business. But creating an intentional culture takes work – messy, beautiful, eye-opening work.